The journey is the point.

“I’d submit that this emotional journey is one that transcends goodness or greatness or even a so-called mediocre project; I’ve experienced this lifecycle for projects that ended up entirely sucking from end-to-end! But the point is clearly the journey.”

john saddington

I’ve followed John’s work off and on for years, starting with 8BIT and the Standard theme, one of the greatest ever WordPress themes for indie publishers (IMO).

John is now off and running with a new project, YEN.IO, and once again our universes overlap: He’s sharing his journey of building a business around the community space through YouTube and his newsletter (the latter running through Substack).