The context of search queries

“Knowing that a term is informational only gets you so far. If you miss that the content desired by that query demands a list you could be creating long-form content that won’t satisfy intent and, therefore, is unlikely to rank well.”

Query Syntax (AJ Kohn)

Understand what people want when they enter a search query, lest you waste time on creating things that don’t solve for what they need.

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