Categories
Life

The battle for the planet

The battle for the planet will be won or lost in the uncharted depths of the onlife — a new and evolving operating context where the rules, holders of power and mechanisms of change are different. As more of the world logs on, we have to recognise that unplugging ourselves will not solve the problem. We’re now part of a social fabric which is mediated and manipulated through the onlife. Working in this new context requires several core elements to create a future where the digital world shores up climate action.

Source: Living in the onlife: climate’s unseen battleground (The Beam)

By Andy

Andy McIlwain wrangles content and community programs at GoDaddy as a Senior Marketing Manager. He's helped folks work with the web since '08 as a community organizer, workshop instructor, web developer, and marketer. You can find him on Twitter, LinkedIn, and Instagram.