Media companies have been desperate for new sources of income since their advertisers moved budgets to the likes of Google and Facebook. In the end, the salvation may be good ol’ subscription revenue.
“There is great potential for any subscription-driven media company to grow beyond its early intentions. If and when subscription fatigue begins to hinder the newsletter industry’s growth, the best and brightest will identify new mediums for their message and their engaged communities will follow. From YouTube to Vine to TikTok, this is what great digital creators have always done. They’ve outworked fatigue. It’s due time to place newsletter entrepreneurs in this coveted category.”Memo: The Type House (2PM)