“In a PLG business, the product is front and center in how you acquire, convert and expand your users. Your product managers are the equivalent of your great sales rep. Yet research shows that most PMs don’t own the metrics they’re measured against.”— The SaaS Trends You Need to Know for 2020 (OpenView)
PLG stands for product-led growth, by the way. I dig the sentiment. Strong marketing starts with a strong product.