“Build something good, keep your costs low, keep your growth in check, hold back your expectations, find some customers, charge them money for your good/services, make more than you spend, and you’ll buy yourself another day, or week, or month, or year in business. Just aim to stay open, don’t aim to win anything from anyone. Staying afloat is a win for yourself.”
This is exactly what I’m trying to do with my new side hustle. I’m “soft launching” it at WordCamp Niagara next week, and formally opening it up on November 1st.