Venture capitalists are investing in companies that put community at the heart of their strategy. […] Just as social networks, especially Facebook, used the language of friendship to describe the simple act of allowing our attention to be captured by someone’s status update, we’re already seeing the denigration of the word ‘community.’— The danger of “community-washing” (Casper ter Kuile)
For those of us in professional community management roles (howdy), working for technology companies (yup), I believe it’s on us to defend the importance of putting people and meaningful relationships at the center of our work.
Community happens when members are part of the whole. It happens over time as visitors become regulars become leaders. It happens through participation, the give and take, of activities and shared experiences.
Chasing a “sense of community” is hard to quantify in a business sense, so we rely on other KPIs and biz impact metrics, but I think of those as proxies to the underlying feeling of belonging.
Casper’s parting words:
“This is what I hope those new tech CEOs can take to heart: we are only truly in community when we allow other’s choices to have consequences for us. Community can’t be consumed. It only exists when, to some extent, we allow ourselves to be subsumed.“