“Instead of treating distribution as the final step in the process, we should treat it as the very first. We start the content creation process with a single distribution channel in mind. We reverse-engineer it, and uncover the common characteristics that cause content to perform well. We build those hallmarks into the fabric of our idea.”— The Secret to Content Promotion (Animalz)
Thinking about where you’re going to promote your content should have a major impact on what content you create.
Different content resonates in different ways depending on where in appears. What works on Reddit will probably differ from what works on LinkedIn, or Twitter, or Instagram, or email, or paid promo.