Position premium membership as an investment

“While Quartz now has a traditional metered paywall, its membership offering is pitched differently than most outlets’ — more as an investment in the reader’s career, almost an educational product.”

How Quartz is rethinking its membership offerings (Nieman Lab)

This piece from Nieman Lab focuses on membership from a news media perspective, but the takeaways are applicable to any organization trying to sell community membership at a premium.