“The idea behind this is simple: Once you press publish on a piece of content there are three things you can do with it to drive optimal results: reshare it, repost it or remix it. Each of these techniques should make up a portion of your distribution engine for every asset you create.”— Content distribution processes (Ross Simmonds)
Emphasis mine. And I agree.
We spend so much time creating the original “thing” — the blog post, the video, the newsletter, the book, the podcast, the presentation, the workshop — and we just let it languish.
So, what if, instead of creating another thing, we do more with what we have?
I’ve talked about this before. I even did a talk on it at PodCamp Toronto this year. Pulling from that, the idea was to get five unique pieces of content out of a single blog post:
- A written post
Yet, despite riffing on this idea way back in February, I haven’t really put it into practice this year. I’m still chasing new content and new topics.
Guess that’s something else to add to my goals for 2020. 🙂