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Tech

People can't scale up

Deepfakes. Targeting children on Instagram. Cancel culture. Bad YouTube recommendations for kids. Constant surveillance culture. Those same video cameras getting hacked. The fall of journalism and the rise of Buzzfeed. Mass Whatsapp hysteria. The fall of creativity online. The spread of anti-vaccination information on social media platforms. An increase in anxiety and depresion due to the use of social media. Facebook moderators dying on the job. Apps circumventing your privacy settings. No file ownership. Scammy Amazon reviews. Yelp extortion. Gaming Google results. Data rot. Bad self esteem on Instagram. Weird Brand Twitter. Social Credit Monitoring. And, of course, TayBot.

Why is it like this? We took this beautiful thing with so much promise and trashed it. Why are WE like this?

Because we as people are terrible at grasping web scale in our minds. People cannot scale up like machines. We can’t possibly think through all of the consequences of creating behemoth sites and systems that impact billions of people. No one has so far, and no one will in the future.

Humans are not web scale (Normcore Tech)

By Andy

Andy McIlwain wrangles content and community programs at GoDaddy as a Senior Marketing Manager. He's helped folks work with the web since '08 as a community organizer, workshop instructor, web developer, and marketer. You can find him on Twitter, LinkedIn, and Instagram.