A few thoughts re: Substack

“If great writing were to flourish on the internet, the media world needed an alternative to online advertising. We believed that direct payments between readers and writers provided a better way forward. With subscriptions, the emphasis is placed on an ongoing trust relationship between reader and writer. The reader – not an advertiser – becomes the primary customer. A writer of a subscription publication can only do well if the reader feels well served – and if they succeed with that, then even a relatively small audience is enough to support a lucrative business.”

Two years of Substack (Substack)

Substack isn’t an email marketing platform. It’s a publishing platform for writers. Email is the primary delivery mechanism, but you gotta jump to the Substack site for comments and discussions.

I’m bullish on Substack because I like the product, I like the model, and I like the experience as both a subscriber and a creator.

I’ve subscribed ($$$) to a few newsletters so far because I follow the writers and want to support their work, and a few cups of coffee per month feels like more than a bargain to do so.

Read more…A few thoughts re: Substack

The rise of “no code” tools

“These tools are reducing the amount of time and coding expertise required to translate an idea into something people can use. You no longer need to become a programmer to build things on the internet, empowering a new wave of makers from different backgrounds and perspectives.”

The Rise of “No Code” (Ryan Hoover)

I dropped a similar tweet a few weeks back:

“Growing code-free services bringing software creation to the masses = finally crossing the chasm. There were some earlier attempts, but with the likes of site builders, Airtable, Zapier, Notion, Coda, etc… there are more options than ever for tech-savvy, non-coders to DIY.”

@andymci on Twitter

Good marketing is…

“Good Marketing is showing, not telling. Good marketing is delivering stories and experiences that incite emotions. Good marketing focuses on solutions to your problems. Bad marketing pushes. Bad Marketing compares oneself to the competition. Bad marketing focuses on features.”

The Drift Marketing Manifesto (Drift)

I like these group manifestos. Lock ’em down early. They give everyone in the organization something to anchor on.

Closing chapters of our lives

“We are more likely to have positive feelings about transitioning from one stage of life to the next if we have a “well-rounded ending”—or one marked by a sense of closure.”

Life’s Transitions Easier With Well-Rounded Endings (NYU)

Our recent move from Toronto to Durham Region felt like strong closure. We left the city, bought a house, and now we’re settling into the next stage of our lives.

Staying afloat is a win for yourself

“Build something good, keep your costs low, keep your growth in check, hold back your expectations, find some customers, charge them money for your good/services, make more than you spend, and you’ll buy yourself another day, or week, or month, or year in business. Just aim to stay open, don’t aim to win anything from anyone. Staying afloat is a win for yourself.”

Q&A: How do I win in a packed category? (Signal v. Noise)

This is exactly what I’m trying to do with my new side hustle. I’m “soft launching” it at WordCamp Niagara next week, and formally opening it up on November 1st.

Related: My notes and recap for Company of One by Paul Jarvis.