“If great writing were to flourish on the internet, the media world needed an alternative to online advertising. We believed that direct payments between readers and writers provided a better way forward. With subscriptions, the emphasis is placed on an ongoing trust relationship between reader and writer. The reader – not an advertiser – becomes the primary customer. A writer of a subscription publication can only do well if the reader feels well served – and if they succeed with that, then even a relatively small audience is enough to support a lucrative business.”— Two years of Substack (Substack)
Substack isn’t an email marketing platform. It’s a publishing platform for writers. Email is the primary delivery mechanism, but you gotta jump to the Substack site for comments and discussions.
I’m bullish on Substack because I like the product, I like the model, and I like the experience as both a subscriber and a creator.
I’ve subscribed ($$$) to a few newsletters so far because I follow the writers and want to support their work, and a few cups of coffee per month feels like more than a bargain to do so.