Don’t make your online community a walled garden.

Who should support an online community? Everyone in the community that can help share expertise and knowledge. Without the sharing of everyone, we create walled gardens and allow our competition a major opportunity to steal away disenchanted customers.”

Who Should Support an Online Community? (Growing Community)

I see content and community as layers within a business, rather than silos. They’re resources that we can use for marketing, sales, onboarding, support, and retention. It’s a waste of resources to isolate them.