“Who should support an online community? Everyone in the community that can help share expertise and knowledge. Without the sharing of everyone, we create walled gardens and allow our competition a major opportunity to steal away disenchanted customers.”— Who Should Support an Online Community? (Growing Community)
I see content and community as layers within a business, rather than silos. They’re resources that we can use for marketing, sales, onboarding, support, and retention. It’s a waste of resources to isolate them.