The next era of Instagram

“Forbes and a handful of social-media-marketing websites echo that appetites are changing. People are sick of unrealistic lifestyles and picture-perfect aesthetics, they say. The next era of Instagram is all about the “relatable influencer,” with trends like #nomakeup, #nofilter, #mentalhealth, #bodyimage, and “Instagram vs. Reality” memes. I now realize that in this essay, I’ve hit five out of five.”

— Who Would I Be Without Instagram? An investigation (The Cut)

Instagram started with snapshots of personal moments in filtered splendor. Then it swung towards influencers peddling products via over-produced photo shoots. Now it’s swinging back to something more real. (Hopefully.)

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