“I’ve been writing newsletters for the past couple decades. Which means I’ve seen them die and come back about eight times. And each time, their supposed death comes as just as much of a shock to everyone as it did the time before. They never died. They’re the best communication tool you have. And they are built upon the one internet platform that, unlike all the rest, never lets you down.“— Newsletters Are Immortal (Dave Pell)
My recommended order-of-operations for establishing a web presence:
- Domain name
- Professional email address
- Newsletter / mailing list
Everything else follows.
Unlike Facebook, Twitter, Instagram, and whatever other platform comes along, newsletters are built on an open protocol (email) that’s integral to the internet.
Email isn’t going anywhere. Newsletters aren’t going anywhere.