Micro-sized communities

” Micro-sized communities are the key for modern businesses as smaller channels allow them to connect with highly engaged audiences. Influencers provide one way to access organic, tight-knit communities, but marketers are now moving beyond the digital world and building these communities in the real world.”

How brands can build micro-communities (AdAge)

Lead a community of purpose that aligns with your brand’s mission. Bring people together around in-person shared experiences. Share knowledge while acting as a catalyst for new connections. Keep the energy going through persistent community activities and back-channels.