“How can your customers use your tool to save money or earn revenue? Provide templates, workflows, and inspiration to help them get more from your software/services. Share what your best customers are doing and consider hosting webinars or even 1:1 consulting to help the rest do more with a product they already have.”— Take Charge, Be a Voice of Reason and Keep Publishing (Animalz)
Advice for SaaS companies that applies to every business right now: help your customers do more with what they’ve already bought from you. You’ll do well if they’re doing well. So help them out, and give them a reason to stick around.