Grocery stores & everyday influencers

“Aldi doesn’t pay Youngpeter for her content about her favorite brands at the store— Girl Scout cookies knockoffs and German chocolates. But she and other grocery store superfans with Facebook and Instagram accounts dedicated to the stores are powerful advocates for the companies.”

These are the grocery store influencers (CNN)

With grocery stores becoming the only open public venue during Covid-19 shutdowns, I can’t help but wonder if we’ll see a rise in this sort of content.