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Facebook isn’t a community

There’s no such thing as a 2.2BN+ “community” — as the company prefers to refer to its globe-spanning user-base. So quite how the massive diversity of Facebook users can be meaningfully represented by the views of a last resort case review body with as few as 11 members has not yet been made clear.”

Meet Facebook’s latest fake (TechCrunch)

Facebook talks about community but they outsource moderation. In turn, there’s no room for nuance or subjectivity in their content policies, but that’s exactly how a community governs itself.

Facebook — sorry, FACEBOOK — isn’t a community. It’s a database marketing platform. It’s a behemoth repository of personal information with a handful of apps running on top of it to gather more information for the database.

Are FB’s apps useful? Absolutely. But the app users aren’t customers and they sure aren’t a community. FACEBOOK’s advertisers are their customers and, arguably, more of a “community” than the users.

By Andy

Andy McIlwain wrangles content and community programs at GoDaddy as a Senior Marketing Manager. He's helped folks work with the web since '08 as a community organizer, workshop instructor, web developer, and marketer. You can find him on Twitter, LinkedIn, and Instagram.