“There’s no such thing as a 2.2BN+ “community” — as the company prefers to refer to its globe-spanning user-base. So quite how the massive diversity of Facebook users can be meaningfully represented by the views of a last resort case review body with as few as 11 members has not yet been made clear.”— Meet Facebook’s latest fake (TechCrunch)
Facebook — sorry, FACEBOOK — isn’t a community. It’s a database marketing platform. It’s a behemoth repository of personal information with a handful of apps running on top of it to gather more information for the database.
Are FB’s apps useful? Absolutely. But the app users aren’t customers and they sure aren’t a community. FACEBOOK’s advertisers are their customers and, arguably, more of a “community” than the users.