Don’t bury the answer

“Don’t bury the answer. Whether you are creating a how-to video, a step-by-step guide, or even a comprehensive article, answer the question as soon as possible. Every piece of content doesn’t have to be the biggest.”

Creating Content People Remember / MozCon 2019 (KoMarketing)

Nielsen Norman Group does a great job of this in their articles.

By Andy

Andy McIlwain wrangles content and community programs at GoDaddy as a Senior Marketing Manager. He's helped folks work with the web since '08 as a community organizer, workshop instructor, web developer, and marketer. You can find him on Twitter, LinkedIn, and Instagram.