Community changes how we engage with customers

“Something I have been consistently hammering on about for a number of years is that communities are going to change how we build businesses and engage with customers. […]

Communities provide an incredible environment to not just build relationships between customers and companies, but between customers and customers too. These kinds of communities can generate enormous value, very tangible results, and deliver fulfilling, lasting experiences.”

Community as a Competitive Advantage (Jono Bacon)