Community Marketing & The Culting of Brands


I’m big on community. It’s the common thread connecting all my work. It started with gaming forums in high school; then tech meetups in college; and then conferences (WordCamps) after moving to Toronto.

When I joined GoDaddy in 2015, it was to serve as the Community Manager for GoDaddy Pro. This was the first time I’d thought of “community” at a professional level. All my community work had, up to that point, been volunteer-based.

I’ve since moved on from that Community Manager role. The last couple of years have focused on content projects like the GoDaddy Blog. But my “community itch” hasn’t gone away.

I’m still a believer in the power of community marketing, as much as I’m a believer in the power of content marketing.

Read more…Community Marketing & The Culting of Brands

Company of One by Paul Jarvis: My summary & notes

Happy Monday!

I pre-ordered Company of One late last year. I’ve followed Paul‘s writing for a while, and this felt like an opportunity to show some support.

When I first got my hands on the book, I thought it’d be written exclusively for freelancers and solopreneur side hustlers. But as I progressed through the chapters, I started thinking that it’s really about running a sustainable company at 1x instead of chasing the mythical 10x.

What follows are my summary and notes for Company of One.

Read more…Company of One by Paul Jarvis: My summary & notes

Treat educational content like a passive index fund.

TL;DR = Invest in educational content. Spend the money. Build a strong portfolio. Spread out the risk. Use your content wherever it makes sense.

Happy Monday!

Last week I published a blog post about Reach Teach Sell. It’s my practical framework for marketing and content strategy. It includes seven steps aligning to the customer lifecycle:

  1. Reach potential customers where they already are.
  2. Teach them something new with educational content.
  3. Sell them what they need by providing all the necessary info.
  4. Support the onboarding process, set customers up for success.
  5. Retain your customers by staying in touch.
  6. Reward customers for their loyalty and success.
  7. Refer new business by helping customers spread the word.

Most of my day-to-day work at GoDaddy focuses on teaching through educational content. You’re going to find a ton of articles on the GoDaddy Blog filled with tips for small businesses.

Read more…Treat educational content like a passive index fund.