Recommended newsletters & more guest posts

Happy Monday!

An article appeared in the New York Times a while back lauding email newsletters as an alternative to social media. Excerpt:

My favorite new social network doesn’t incessantly spam me with notifications. When I post, I’m not bombarded with @mentions from bots and trolls. And after I use it, I don’t worry about ads following me around the web.

I agree with the premise, but from the perspective of a subscriber.

Newsletters have become my primary means of consuming news. I was a voracious Google Reader user in college; and for the first handful of years after, I used Twitter as a sort of pseudo RSS replacement. But, as time went on, I couldn’t keep up with the flood of links.

Curated email newsletters became my go-to alternative. Every week I receive a thoughtfully compiled digest of interesting links, and usually some commentary from the newsletter’s author.

At the moment I’m subscribed to dozens of these digests, covering a variety of topics. So I’m curating my favourites on a new Recommended Newsletters page.

Read more…Recommended newsletters & more guest posts

Community Marketing & The Culting of Brands


I’m big on community. It’s the common thread connecting all my work. It started with gaming forums in high school; then tech meetups in college; and then conferences (WordCamps) after moving to Toronto.

When I joined GoDaddy in 2015, it was to serve as the Community Manager for GoDaddy Pro. This was the first time I’d thought of “community” at a professional level. All my community work had, up to that point, been volunteer-based.

I’ve since moved on from that Community Manager role. The last couple of years have focused on content projects like the GoDaddy Blog. But my “community itch” hasn’t gone away.

I’m still a believer in the power of community marketing, as much as I’m a believer in the power of content marketing.

Read more…Community Marketing & The Culting of Brands

Company of One by Paul Jarvis: My summary & notes

Happy Monday!

I pre-ordered Company of One late last year. I’ve followed Paul‘s writing for a while, and this felt like an opportunity to show some support.

When I first got my hands on the book, I thought it’d be written exclusively for freelancers and solopreneur side hustlers. But as I progressed through the chapters, I started thinking that it’s really about running a sustainable company at 1x instead of chasing the mythical 10x.

What follows are my summary and notes for Company of One.

Read more…Company of One by Paul Jarvis: My summary & notes