The blurring line between UGC and branded content

“Gen Z kids have never known a world where their private browsing data wasn’t commodified. They’ve grown up surrounded by brands tweeting memes, partnering with influencers, and angling to profit off their attention. That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. The line between UGC and branded content has gotten blurry.

The Latest Insights on Gen Z (Contently)

When marketers talk about UGC and working with micro-influencers, are we talking about the online equivalent of street teams? From the Wikipedia entry:

“The now ubiquitous “street team” model was originally developed by urban record labels […] labels found it affordable and highly effective bridge to their target audience that did not require the traditional outlets found in print, radio, television mediums and elusive large scale record distribution deals.”

Rally a bunch of fans together and give them an incentive to promote a product they already like or use. It’s like a refer-a-friend program with kickbacks.

Of course Gen Z is going to be all over that. Heck, I’d be all over that if I was a teen looking to make some money on the side.