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Community

On switching from "audience" to "community"

From hosting 15-25 Executive Members at our monthly roundtables to building out 2PM’s Polymathic, the shift from audience to community has provided serendipity in ways that were previously unimaginable. Subscription revenue becomes the key variable here. Paid memberships provide a level of opportunity that advertising-driven platforms cannot. For a practical example, consider the difference between fast food restaurants and four star establishments.”

From Audiences to Communities (2PML)

This feels so perfectly in tune with a tweet thread I dropped over the weekend. (And, go figure, as I write this, I find my thread cited in the 2PML post…!)

Aside, I submitted a pitch to talk about this very topic at PodCamp Toronto 2020: A Renaissance for Online Communities.

By Andy

Andy McIlwain wrangles content and community programs at GoDaddy as a Senior Marketing Manager. He's helped folks work with the web since '08 as a community organizer, workshop instructor, web developer, and marketer. You can find him on Twitter, LinkedIn, and Instagram.