“Assuming because someone makes a living online that they’re frauds or scammers is ridiculous. Of course there are some, but there are also some amazing folks who do stellar work and provide real value for a price. Selling isn’t spamming. We’re not evil simply because we’re trying to make a living online if we take into consideration our customers and audiences. Most huge companies never do this. Most huge companies don’t have the human touch smaller businesses do, and yet we still seem to be getting punished.”— The enemy (Paul Jarvis)
I feel for Paul. His work is thoughtful and mindful. He’s so far removed from the online entrepreneur hustler archetype it’s hard to imagine someone lumping him in with that crowd.
But that crowd is big. And noisy. And filling your Instagram, Facebook, and YouTube with endless ads. You know the ones — about how they’ve made so much money with their easy-to-follow blueprint and, if you sign up now, for only $99/$199/$499, you too can make tons of money by following their same blueprint.
I’m just here in my garage marketing to marketers about selling marketing to marketers to make more money…
And it goes on and on and on. It’s a damn shame. Entrepreneurship is legitimate. But scammers and posers ruin it. To the point that “make money online” is almost a punchline, despite it being the dominant industry of our time. (Facebook? Amazon? Netflix? Google? Microsoft? That’s some sweet, sweet internet money, y’all.)
So, to quote Paul once again: Selling isn’t spamming. It’s not evil to try and make a living online, if you take into consideration your customers and audiences.