Post-publish: Reshare, repost, remix

“The idea behind this is simple: Once you press publish on a piece of content there are three things you can do with it to drive optimal results: reshare it, repost it or remix it. Each of these techniques should make up a portion of your distribution engine for every asset you create.”

Content distribution processes (Ross Simmonds)

Emphasis mine. And I agree.

We spend so much time creating the original “thing” — the blog post, the video, the newsletter, the book, the podcast, the presentation, the workshop — and we just let it languish.

So, what if, instead of creating another thing, we do more with what we have?

I’ve talked about this before. I even did a talk on it at PodCamp Toronto this year. Pulling from that, the idea was to get five unique pieces of content out of a single blog post:

  • A written post
  • Visuals
  • Presentation
  • Video
  • Podcast 

Yet, despite riffing on this idea way back in February, I haven’t really put it into practice this year. I’m still chasing new content and new topics.

Guess that’s something else to add to my goals for 2020. 🙂

FriendDA

WHEREAS I possess a bright idea that I am choosing to disclose to you, The Advisor, with the mutual understanding that you are my friend and that you will not screw me.

Termination of this FriendDA can be executed by either party, but don’t be a douche.”

FriendDA

Hat tip to my colleague Chris Carfi for sharing something that came with the FriendDA attached. First I’ve heard of it. And I love it.

VW’s new electric boogaloo

” At major global car exhibitions, Volkswagen AG typically presents itself as a big, happy family, where each brand—budget-oriented Seat and Skoda, VW proper, luxury Audi, road rockets Porsche, Lamborghini, and Bugatti—gets equal time to flaunt its latest innovations. But in Frankfurt this September, the choreography was different, with the company devoting the entire preshow press conference to a single diminutive model: an all-electric hatchback called the ID.3. “

VW’s $50 Billion Moonshot Bet on an Electric Hatchback (Businessweek)

We switched from a 2013 Honda Civic LX to a 2019 Volkswagen Golf back in August.

We fell in love with the car while on our honeymoon in Tuscany and, I gotta say, I adore driving it.

I was also eyeing the e-Golf, but with Ontario’s PC government pulling the plug on electric car incentives, I couldn’t stomach the price. Or the thought of running out of power during a long-haul drive.

Nonetheless, I’m glad to see VW go all-in on electric vehicles. It’s the future. I agree. It’s just a question of when and how they roll out.