Earlier this year I published a blog post about Reach Teach Sell, my practical marketing framework. I was mainly thinking about content at the time, but as of late, I’m thinking about community a whole lot more.
What does “community” mean, anyway?
Here’s how I define it:
- A community is a network of people with something in common
- A community group is a structured organization, consisting of members from the community
When we talk about building a community, in the context of a business, we’re often talking about organizing a community group.
Communities are organic. They don’t get built. They grow.
That said, I’ll often use the word “community” when referring to a “community group” — e.g. “join the community”, “stories from the community”, “welcome to the community”, etc…