I help people work with the web.

Hi! I’m Andy McIlwain. I’m a Toronto-based content strategist and technical marketer with a soft spot for small business.

For the last 10 years I’ve helped companies of all sizes use content to reach, teach, and sell to their customers. Check out my bio for more details.

This site is a mix of original work, curated resources, and helpful links. It’s a personal blog, commonplace book, and perpetual experiment rolled into one. I hope you find some of it useful!


Content Marketing

Marketing affects everything.
Fuel it with content.


The #1 website platform. Extensible. Customizable. Open source.

Remote Work

Get connected.
Work from wherever.


Audio is the next big interface.
Just don’t call it a comeback.

Put me in your inbox!

A monthly digest of neat links, useful resources, helpful tips, and original content you won’t find on my site.